Igniting peak athletic performance with natural herbs Idea -> $280k/Month

Hello Rebels

🏖️ Fun one-liner:

Why do entrepreneurs love puzzles? Because each piece is a step towards solving the grand puzzle of success!”

Onto Today’s story….

Logan Christopher was taking herbs to enhance his athletic performance.

His brothers were also taking them and they decided to help others too.

So they started Lost empire herbs and now are making more than $250k/Month.

Here is how he did it.

Logan Christopher had been using herbs for a number of years primarily to enhance his athletic performance.

He used to teach people feats of strength, kettlebells, gymnastic-style training, and more.

A few examples of his feats of strength include pulling an 8,800 lb. firetruck by his hair and juggling flaming kettlebells, among others.

In 2012, Logan's two brothers, Cloud and Zane, were also starting to take interest in herbs, most notably Pine Pollen.

One day, Cloud proposed to Logan, "If I find a supplier for this, would you want to start a business?" Logan agreed.

They wanted to sell herbal products that help people become healthier and perform better.

They aimed to cover a wide variety of functions from sleep,

mental clarity, athletics to mood, but they wanted to focus mainly on hormonal support.

Pine Pollen, which is loaded with phyto-androgens, can balance out and optimize testosterone in men, which was a big problem experienced by men.

Although Logan had experience in the info-marketing space, eCommerce was a new territory for him.

The supplement space was completely new to all of them.

During that time, Logan was fully committed to his teaching business,

while Cloud was driving 18-wheelers across the country, and

Zane was switching between different jobs.

Cloud found a supplier, marking the inception of their herb business.

When they started, they were called Super Man Herbs.

But when they went to trademark that, DC Comics applied to block them.

While they never received a cease and desist letter, their attorney advised them to change their name.

So they named it Lost Empire Herbs.

Their startup costs were low.

They were able to buy these pre-packaged packages, slapped a label on them, and voila! They had their first product.

It was less than 200 units for less than $1000, including shipping.

Logan says, "I'm all about testing things out before dumping a bunch of time and resources into them."

All the packets got sold out, mostly by friends and family.

So they decided to go into the business.

To launch the business, Logan created a simple WordPress website and

promoted the products to his existing email list of fitness enthusiasts.

This brought in some sales.

They started on a shoestring budget using savings and credit cards because that's all they had.

Once they began selling their first product, they reinvested into the next order and started to expand their product line.

The first few online sales were an exciting experience.

There would be a $30 sale one day, then two days of nothing, followed by a $50 sale.

It was very hit and miss, with monthly revenue averaging around $1K at the beginning.

The real excitement came a couple of years later, when there was finally a month where sales were coming in each and every day.

Logan says that one of the early mistakes they made was taking profits out of the business at an early stage.

Had they reinvested the money and had a better plan, they could have navigated the early years of slow growth much more quickly.

Initially, they treated it more as a hobby and a source for their own supply of herbs, rather than as a business.

They also had a 365-day money-back guarantee for their products.

Email and content marketing have been the mainstay of Lost Empire Herbs' customer acquisition strategy, driving about 50% of revenue.

They send daily emails through broadcasts and campaigns,

providing valuable education on topics such as heavy metals in herbs, dosage, and how to take herbs effectively.

Their content strategy was multi-fold.

One part of it has always been things that he and his brothers get intrigued by.

Because he was also the customer, if he is into it, chances are his customers would be interested too.

They targeted keywords to build SEO.

A lot of their early growth came through affiliate marketing.

By offering a generous percentage on a lifetime commission model,

Logan was able to get many people in the fitness niche that he already knew to promote the herbs.

That means that affiliates would get a commission if a customer bought today...and also a year from now.

They also started listing them on Amazon.

Slowly, 15% of their revenue came from here.

They also took ads on Google and Facebook.

Logan advises…

"Find one channel that works really well and grow by focusing on that.

But, since one channel is not a great place to stay, then you'll want to spread out and diversify."

Today, the company boasts an impressive net promoter score of 70 and a 9.2 out of 10 rating on TrustPilot, with nearly 1,000 reviews.

They continued to grow and are now making $280k/Month.

Logan says…

"If you want your business to grow 100% this year,

are you willing to and putting in the work to grow 100% yourself?"

7 reasons why he succeeded

1. Turned personal passion into business

• Logan had been using herbs for years to enhance his athletic performance.

• His brothers also developed an interest in herbs, particularly Pine Pollen.

• They decided to start a business selling herbal products to help others become healthier and perform better.

2. Initially focused on solving a specific problem

• Logan and his brothers wanted to focus mainly on hormonal support for men.

• Pine Pollen, loaded with phyto-androgens, can balance out and optimize testosterone in men.

• Addressing this common problem among men helped them establish a clear target market and they later expanded to more niches.

3. Started small with minimal investment

• When they started, they bought pre-packaged products, added labels, and sold them.

• The initial investment was less than $1000 for fewer than 200 units.

• Logan believes in testing ideas before investing significant time and resources.

4. Validated his idea

• To launch the business, Logan promoted the products to his existing email list of fitness enthusiasts.

• This approach brought in some initial sales and helped validate the demand for their products.

5. Focused on email and content marketing

• Email and content marketing have been the primary drivers of Lost Empire Herbs' customer acquisition, accounting for about 50% of revenue.

• They send daily emails with valuable educational content on topics related to their products.

• Consistently providing valuable content can help build trust and establish authority in a niche.

6. Created content based on personal interests

• Part of their content strategy involves creating content that Logan and his brothers find intriguing.

• As customers themselves, they believe that if they are interested in a topic, their customers will be too.

• Their customers loved it.

7. Go where there are customers

• Lost Empire Herbs started listing their products on Amazon, which eventually accounted for 15% of their revenue.

• Selling on Amazon provided an additional sales channel and exposed their products to a wider audience.

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Hope you liked the story and the tactics which made them successful.

Let the good times roll for you!.

Yours “Rooting for your success” Vijay Peduru